Self-Made Echo Chambers are a Cult of One

It starts like a wanted ad: “Looking for crunchy mommas.” “Any Christian homeschooling dads out there?” “Recommendations for sci-fi/fantasy books featuring a transgender-lesbian teen hero.” This is the modern, “Google” way of seeking new friendships, churches, groups, music, movies, and even books.

It is so micro-niched as to be borderline ridiculous, yet for all its innocence there is a sinister side. The motive is simple and sincere enough: searching for things we like, or for people who like similar things. Isn’t that, after all, the way to form lasting…